About Marketer of the Year
Marketer of the Year is one of AMA Houston’s premier events, honoring Houston companies, organizations and institutions in over 20 industry categories for excellence in their organizations' overall marketing programs and results. During the awards event, the chapter announces the Best in Category winners and reveals Houston's Marketer of the Year.
Since 2005, the Chapter has recognized organizations or companies for their excellence in overall marketing with the Marketer of the Year award. Prior Marketer of the Year winners include Mitsubishi Caterpillar Forklift America Inc. (MCFA) (2015-2016), Phillips 66 US Marketing (2014), YMCA of Greater Houston (2013), Aliana Development Company (2012), Discovery Green (2011), the University of Houston Athletic Department (University of Houston Cougars) (2010), Blinds.com (2009), Kelsey-Seybold Clinic (2008), the Houston Zoo (2007), Weatherford International (2006), and the Houston Symphony (2005).
Congratulations to the 2015-2016 Marketer of the Year Winners!
AMA Houston Chapter congratulates the 20 Houston-area companies, organizations and institutions winning Best in Category in their respective industries, and the chapter extends a special congratulations to Mitsubishi Caterpillar Forklift America Inc. (MCFA), the 2015-2016 Marketer of the Year winner! The winners were announced during the Marketer of the Year awards event on October 24th at the Alley Theatre in downtown Houston.
The winning MCFA submission highlighted the marketing team’s many achievements that included a 26% increase in web traffic, a 14% increase in mobile traffic, a 40% increase in inbound sales leads, and a 100% increase in LinkedIn followers. In addition, their programs reached 250 new customers in a 14-market roadshow and identified 300 new leads at a major industry exhibition.
Marketer of the Year Press Release
To view the press release, click here.
Congratulations to all 2015-2016 Marketer of the Year Best in Category Winners
Arts: InstitutionalChildren's Museum of Houston
Arts: PerformingAlley Theatre
Business Startup (under 2 years)TKM Labs/LureDeals
Economic DevelopmentHouston Hispanic Chamber of Commerce
Education: College / UniversityUniversity of Houston
Education: Elementary / SecondarySt. Anne Catholic School
EnergyPhillips 66 U.S. Marketing
Engineering / Construction / ManufacturingMitsubishi Caterpillar Forklift America Inc. (MCFA)
FinancialPannell Kerr Forster of Texas, P.C. (PKF Texas)
HealthcareCHI St. Luke's Health
HospitalityHouston First Corporation
Real EstateParawest Management
Services: Business-to-BusinessedOpp Solutions LLC
Services: Consumer / RetailHouston Ballet Nutcracker Market
Services: Marketing / CommunicationsPennebaker
Social/Community ServicesAVDA - Aid to Victims of Domestic Abuse
SportsHouston Golf Association
Technology Products and ServicesLiquidFrameworks
TransportationHouston Airport System
Venues and ParksBuffalo Bayou Partnership
To see past Best in Category winners, please click here.
We had fun in 2016 and look forward to seeing you November 7, 2017.